Local Business SEO Domination
Client: Premier Dental Care
Project Duration: 6 months
Project Overview
Premier Dental Care is a family dental practice operating three locations across a competitive metropolitan area. The clinical side of the business was thriving, with strong patient satisfaction and a reputation for excellent care, but almost none of that reputation was visible online. New patients arrived almost entirely through word-of-mouth referrals, and the practice website generated fewer than five inquiries in a typical month. When prospective patients searched for a dentist nearby, Premier simply did not appear, ceding a steady stream of high-value appointments to competitors. They engaged Curiosity Boost to close that gap: to make the practice as easy to find online as it was easy to recommend in person, and to establish Premier as the default choice for dental care across all three of its neighborhoods. The objective was durable local search dominance, not a short-lived ranking spike.
The Challenge
Premier Dental was competing against more than 50 other practices in its service area, many of which had a multi-year head start on their online presence. The practice website was dated, slow, and not mobile-friendly, which meant it converted poorly even on the rare occasions a searcher found it. Behind the scenes, the situation was worse: Name, Address, and Phone details were inconsistent across dozens of directories, confusing both patients and search engines. Their Google Business Profiles were barely set up, they had no system for generating fresh patient reviews, and they had never published a single piece of content aimed at the questions local patients actually search for. As a result they were nearly absent from the Google Map Pack and ranked for essentially none of the keywords that drive dental appointments. Every month this continued, the practice was leaving a predictable, measurable number of new patients on the table.
Our Solution
- Ran a comprehensive local SEO and website audit across all three locations to prioritize the fixes with the highest impact on rankings and inquiries
- Redesigned the website with fast, mobile-first, conversion-focused pages and a dedicated, individually optimized landing page for each location
- Claimed, verified, and fully optimized the Google Business Profile for every location, including services, hours, photos, and Q&A
- Cleaned up and standardized NAP data, then built 150+ high-quality, consistent local citations across directories and health-specific platforms
- Implemented an automated, HIPAA-conscious review request system that grew reviews from around 12 to more than 200 per location
- Produced hyper-local content targeting specific neighborhoods and service intents, such as emergency dentist and pediatric dentistry pages for each community
- Earned local backlinks and mentions through community partnerships, event sponsorships, and coverage in local news outlets
- Set up CallRail call tracking and profile insights so the practice could tie phone inquiries and new-patient bookings directly back to search visibility
Technologies Used
Results Achieved
Our phone hasn't stopped ringing since working with Curiosity Boost. We went from being invisible to being the first result when people search for a dentist in our area. It's completely transformed our practice.
Dr. Jennifer Adams
Owner & Lead Dentist, Premier Dental Care
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