Restaurant Chain Rebrand
Client: Urban Eats
Project Duration: 5 months
Project Overview
Urban Eats is a regional fast-casual restaurant chain with 12 locations. After 15 years in business, their brand had become dated and failed to resonate with the younger demographic they wanted to attract. They engaged Curiosity Boost for a complete brand refresh and digital transformation to revitalize their image and drive growth.
The Challenge
Urban Eats' brand looked like it was stuck in 2008. Their logo, menu design, interior aesthetic, and digital presence all felt outdated. They were losing customers to trendier competitors while their core demographic aged out. Social media presence was minimal, their website didn't support online ordering, and there was no consistency across locations. They needed a transformation that would attract new customers without alienating loyal ones.
Our Solution
- Conducted brand discovery workshops with leadership, staff, and customer focus groups
- Created modern brand identity with new logo, color palette, typography, and visual language
- Redesigned all touchpoints including menus, packaging, signage, and restaurant interiors
- Built responsive website with integrated online ordering and loyalty program
- Developed comprehensive social media strategy with food photography guidelines
- Created launch campaign celebrating the rebrand with special offers and events
- Trained staff on brand values and customer experience standards
Technologies Used
Results Achieved
The rebrand breathed new life into our business. We kept our loyal customers while attracting an entirely new generation. The modern look and seamless online ordering have transformed how we do business.
Tony Rodriguez
CEO & Founder, Urban Eats
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