Law Firm Digital Presence
Client: Sterling Legal Partners
Project Duration: 4 months
Project Overview
Sterling Legal Partners is a prestigious law firm specializing in corporate law, intellectual property, and employment law. Despite their excellent reputation in legal circles, their online presence didn't reflect their expertise or prestige. They partnered with Curiosity Boost to create a digital presence befitting a top-tier law firm and generate high-value case inquiries.
The Challenge
Sterling's existing website was template-based and looked like every other law firm online. It didn't convey the prestige and expertise that commanded their premium rates. They had no SEO strategy, minimal content, and no way to capture leads online. Their competitors were investing heavily in digital marketing, and Sterling was losing potential clients who found competitors first in search results.
Our Solution
- Designed a sophisticated, premium website that conveyed authority, trust, and expertise
- Created attorney profile pages optimized for individual lawyer searches with bio, credentials, and notable cases
- Developed practice area pages with in-depth content answering common legal questions
- Implemented local and practice-specific SEO strategy targeting high-intent legal keywords
- Built content marketing program with legal insights blog and downloadable resources
- Created case results page showcasing significant wins (within ethical guidelines)
- Implemented intake system with qualified lead routing to appropriate practice groups
Technologies Used
Results Achieved
Our new website finally reflects who we are as a firm. The inquiries we receive are higher quality, and potential clients comment on how professional and trustworthy we appear online. It's been transformative for the firm.
David Sterling
Managing Partner, Sterling Legal Partners
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