Conversion Rate Calculator

Measure and optimize your website conversion rates

Calculate Conversion Rate

Total Visitors / Sessions

Total Conversions

Sales, sign-ups, leads, etc.

Target Conversion Rate (%) - Optional

Set a goal to see how many more conversions you need

Enter your visitors and conversions to see your conversion rate.

E-commerce

Average: 2.5-3%

Good: 3-5%

B2B

Average: 2-3%

Good: 4-6%

SaaS

Average: 3-5%

Good: 7-10%

Finance

Average: 5-6%

Good: 8-12%

Travel

Average: 2-3%

Good: 4-5%

Healthcare

Average: 3-4%

Good: 5-7%

Real Estate

Average: 2-3%

Good: 4-6%

Education

Average: 3-4%

Good: 5-8%